How Secret Linen Store drove 10% incremental revenue with UpStackified Tag

Secret Linen Store drove 10% incremental revenue using UpStackified to improve the quality of their conversion and [re]marketing data for Meta C-API and Google Analytics 4

"Michael and his team have been brilliant to work with, ensuring we can track our data and know it's accurate."

Alex @ Secret Linen Store

About Secret Linen Store

Secret Linen store has just celebrated ten years of making beautiful beds.  Founded by two sisters, Harriet and Molly, with a combined 30-years experience of high street retail, Secret Linen Store specialises in responsibly sourced, luxury bedroom dressing using high quality, fabulous fabrics.

As a certified B-Corp , Secret Linen Store is dedicated to honesty and transparency and have developed long-standing relationships with their suppliers in Portugal and the UK, collaborating closely on manufacturing processes, packaging, and waste-management. This ensures that their products are ethically made, durable, and have minimal impact on the planet.  

They're committed to building a business that is a force for good, balancing purpose with profit.

Secret Linen Store chooses Shopify Plus to run their e-commerce storefront to distribute their product worldwide.  They choose a leading UK marketing and advertising agency, to help increase their exposure online via Meta and Google Ads.

The Problem

Secret Linen Store came to UpStackified looking for a Shopify Plus solution that would improve the efficacy and accuracy of their conversion tracking and event matching quality.  

They were consistently under-tracking conversions in both Meta and Google Analytics 4 when using the Shopify Channel Integrations, which limited their ability to efficiently and profitably scale their advertising campaigns. 

Due to recent changes in IOS14, third party cookies, Facebook Ads and the migration to GA4, there was a general feeling that they could not trust their conversion tracking or advertising pixels, and were not confidently making decisions or scaling ad campaigns.

The Solution

After moving their conversion tracking to UpStackified, Secret Linen Store saw a 10% increase in incremental revenue and a significant improvement in their [re]marketing data.

Previously, they were missing almost 30% of their [re]marketing data using the Facebook and Instagram Sales Channel Shopify App. With UpStackified, they were able to match 100% of their Shopify purchases to their third-party platforms, Google Analytics 4 and Facebook.

Conversion tracking and event match quality improved by more than 30%, giving them the confidence they needed to scale their advertising campaigns profitably and cut the non-performers. 

Close partnership and support with the UpStackified engineering team allows them to customize their solution to fit their specific needs.

  • drove 10% incremental revenue
  • tracked 100% Shopify orders in GA4 and Meta
  • 30% improvement in conversion tracking

Why DTC brands are using UpStackified?

UpStackified is a hybrid conversion tracking solution that moves beyond relying on cookie-based tracking. We power longer and stronger intent based marketing campaigns that resolve many of the limitations from IOS14 and third party cookie deprecation.

On average, we see on average an increase of 10% incremental revenue lift for brands, just by improving the quality of their [re]marketing data.

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